You probably know by now that the longer people stay on your website, the more likely it is that they will buy something.
Those leads don’t become sales without doing a little work first.
Let’s look at a couple simple steps you can use to get people to stick around longer!
You need a catchy headline to get started.
You won’t even get people on your website if you don’t have a catchy headline that gets them clicking.
There are a couple steps that happen before people end up on a website.
They usually have something in mind that they want to research. So they enter a couple keywords into Google and see what’s on the first page.
Hopefully you’ve worked on your SEO and you’re actually on the first page, cause not many people go to the second page if they already found what they’re looking for.
Then, they’ll be scrolling on the first page of Google and there’s a lot to digest. Your competitors are there. How are you going to stand out and make people click on YOUR link?
A tip you might’ve heard before is to use power words. Power words are words that grab our attention, such as “guaranteed”, “proven”, and “secret”.
They are words that spark our curiosity. A quick Google search will give you a long list of power words that you can use in your headlines.
All right! We have a catchy headline and we got people to click on it. What’s next?
You want to focus on those website visitors.
Everything you write must be focused on your customers. Those website visitors aren’t your customers just yet, but they could be.
Use less we-sentences and more you-sentences. Let’s look at an example.
We-sentece: “We improve your website’s loading speed.”
You-sentence: “Amplify website visitors’ engagement, retention, and boost your sales with a fast-loading speed.”
See how the second sentence makes it all about your audience? About your customers. About those website visitors who just found out about you.
Okay, done and done. What’s next?
Talk less about features and more about benefits.
Features tell you what a product can do. Benefits tell you how a product improves your life.
I’m not saying to remove features altogether from your website, I’m just saying to put them at the end of a page for instance. Start with the benefits.
Let’s look at the difference between features and benefits.
Features: “Our new [PHONE BRAND] has a XX megapixel camera.”
Benefits: “With the new [PHONE BRAND] you can capture incredible low-light shots.”
You just turned a feature into a benefit and made your potential customer more interested in your product.
Let’s look at another example.
Features: “Our software improves your team-based communication.”
Benefits: “Reduce time on meetings and emails with [SOFTWARE NAME].”
Again here, you turned a feature into a benefit and you’re making your potential customer imagine their life improve with your offer.
I think I made my point: when you write about your offer, make your potential customers imagine their life with your product or services. Talk about benefits.
And finally, remove all fluff.
What’s fluff, you ask? That’s unnecessary information that your potential customers don’t need to know to make their decision.
How do you know it’s fluff? Delete the sentence. Do you still have the core message in your copy? If yes, that was fluff.
Okay, so actually, there’s one more thing.
I have to also mention what you absolutely should not do.
Please, for the love of God, do not use jargon. You will not sound smart. You will not sound credible. You will not be perceived as an expert.
All jargon does is make people confused. And confused people leave.
Research shows that we have very short attention spans – you got about 6 seconds to grab someone’s attention and actually keep them reading your stuff.
If you use jargon, they’re out. And that’s what we’re trying to avoid.
Was this useful? Do you feel like you need a little help with your website? Get in touch and let’s chat!
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