Your headline gets us clicking, but your first line determines if we'll keep reading or not. In this blog, we'll look at 9 opening lines that make your readers want more. Let's go!
Something About the Right Words & Right Order.
Copywriting is the art of selling by using the right words in the right order.
What do you mean, the "right" words? Well, if you emphasize a benefit your readers don't care about, you'll lose them. They won't even read your content, they'll probably even go to your competitors. Which obviously means you just lost a lead, a potential sale.
And what about the "right" order? A good example of that is the stuff we learn in school are pretty much the exact opposite of what we should do when it comes to copywriting. You know how you used to write a general introduction that - well... - introduces the topic before you get into the good, in-depth stuff? Don't do that. Cause if you start with a boring introduction, you'll lose them. So the right order of information is that you should present the most relevant bit first, even if it's just a snippet. And then go into detail.
9 Opening Lines that Keep Web Visitors Reading.
Okay, now that that explanation is out of the way, let's get into the good stuff.
Here are a couple examples of opening lines that keeps website visitors reading:
Did you know that not avoiding X can cost you hours worth of...
Imagine a world where you'd spend only 15 minutes on...
What if you would spend only $X, but get 10x as much back?
Ever felt the need to [insert benefit offer]? Here's how to get it.
A bad X can ruin your business. Here's why and how to avoid it.
I bet you clicked on this headline cause you wanted to know if...
Found this article on the 1st page of Google? Here's how I did that.
These habits kill your productivity, I bet you hadn't considered them.
Did you Google "X" and found this article? Yessss, the power of SEO.
So tell me, what's the main lesson if you look at these 9 examples of opening sentences?
Copywriting Tip Coming Up...
The main lesson is that if you make it immediately about your reader, it's always a win.
This means that if you start your article or blog with a sentence that makes your reader go "wow, how did they know I was thinking that?", they'll want to know more. You keep them engaged. You already create trust and build a connection.
Cause they feel seen and heard.
How to Create Irresistible Opening Lines.
How do you achieve that? It's all about research. Research what:
their needs and wants are, and
what language they like and speak
Then, immediately use that information in your first sentence to hook them in. It can be a question to let them know you know exactly what they're thinking. It can be a sentence highlighting their struggles and that what's coming next is a solution to their problems.
Whatever you do, always make it about your readers.
Need help with that? Send me a message and let’s get started.
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