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Marketing Psychology: how to use the Availability Heuristic

Most people will look at your competition before buying and you want them to remember you when they're ready to make a decision. Here's how.

2 min read

3 types of power words that capture attention

Power words grab our attention, make us imagine, and help us take action faster. Let's look at 3 crucial types of power words.

2 min read

How to sell more using the right words - crucial copy tip

Copy that converts is specific, clear, and communicates a solution to the reader. Here's how to apply this.

Improve your copy today with these simple copywriting tips.