Stop staring at the blinking cursor. Let’s turn your messy thoughts into a story that sounds like you.
Strategy‑driven website copy for founders, freelancers, and small businesses who want to be clear, honest, and stop sounding like everyone else.
Most websites are trying so hard to sound “professional” that they forget to sound like an actual person. And that’s a problem because you’re not selling to algorithms.
You’re talking to humans. Real ones with feelings...and sometimes the attention span of a goldfish.
That’s where I come in: I help you get clear on your message and write copy that feels natural to say out loud, but also works when people scan it in 3 seconds.
Here’s what I bring to the table:
– Clear, strategic copy for websites, blogs, and more.
– SEO that helps you show up without sounding like a keyword machine.
– A voice that sounds like you, resonates with your audience, and fits your goals.
Which copywriting services I’m best at
Marketing Team, ArtEZ University of the Arts
"Ann works accurately, structured, and according to what we agreed on. It's super handy that she writes both English and Dutch copy. Ann is reliable and we've had such a great collaboration!"
Jelmer Geerds, Newsfactory B.V.
"Ann produces high-quality articles and pays attention to doing proper research. She communicates clearly and always meets her deadlines. She contributes with suggestions and ideas to make content even more appealing for the reader."
Peter Felis, FETUM
"Ann increased the engagement and involvement of our current customers day by day. And she got the attention of new, potential customers. She works independently, pays attention to our budget, and highlights the brand in creative ways."
What my clients say
Why work with me?
I come from a research background, which means I bring an analytical mindset to every project. I dig into the data, ask the right questions, and look for patterns that help me understand your business. So your message is rooted in what your people care about, what the data shows, and what actually works.
I’m quick to respond, easy to talk to, and not afraid to ask questions if something’s unclear. I’ll never push a formula or tone that doesn’t fit you.
TL;DR:
✔️ Research brain, writer’s heart
✔️ Feels like working with a friend who actually gives a sh*t
✔️ Strategic, human copy that fits you (not some template)
If you’re ready for a website that sounds like you and makes sense to your audience, I’d love to help.